Web application development
Custom digital products, portals and automations for complex operations.
View web applications →Core service · #3
Social media & digital marketing
We build social media and digital marketing strategies focused on visibility, engagement and conversions — from content and short-form video to paid campaigns and continuous optimization.
What does digital marketing include for businesses?
Digital marketing for businesses means planning, creating and promoting online content so your brand reaches the right audience, builds trust and drives measurable actions — enquiries, sales or quote requests.
Social media strategy
Each channel has a role. We define messaging, cadence and formats aligned with your goals.
- Audit and positioning on relevant platforms
- Editorial plan aligned with business objectives
- Consistent tone of voice and visual direction
- Content calendar prioritizing high-impact formats
- Integration with your website and conversion paths
Content creation
- Feed posts, carousels and graphic assets
- Platform-specific copy for your audience
- Educational, commercial and brand content
- Seasonal or launch campaign adaptations
- Coordination with your internal team where needed
Short-form video: Reels, TikTok & social video
Short video dominates feeds. We produce dynamic content for the platforms where your audience actually spends time.
- Instagram Reels and vertical social content
- TikTok and discovery-oriented short formats
- Video for ads and paid promotion
- Creative concepts aligned with brand identity
- Production coordinated through 7M, our social media and marketing unit
Paid campaigns & promotion
- Meta Ads campaigns (Facebook & Instagram)
- Post promotion, lead ads and retargeting
- Audience, creative and message testing
- Budget and cost-per-result optimization
- Clear campaign performance reporting
Google Ads & paid search
We set up and optimize Google Ads campaigns — Search, Display or Performance Max — aligned with your website and conversion goals. We combine paid search with SEO for short- and long-term coverage.
Discuss Google Ads campaigns →SEO & organic visibility
Paid marketing delivers fast results, but SEO builds durable visibility. The websites we develop include technical SEO; we can extend with content strategy, on-page optimization and ranking monitoring.
View SEO-ready website development →Analytics & reporting
- Simple dashboards with business-relevant metrics
- Lead, conversion and cost-per-action tracking
- Periodic reports with concrete recommendations
- Connection between social, ads, website and real outcomes
- Data-driven decisions instead of guesswork
Business outcomes
- Greater visibility in front of the right audience
- More qualified enquiries and quote requests
- Brand perceived as active, professional and relevant
- Continuously optimized campaigns for better ROI
- Integrated digital system: content, ads, website, measurement
7M — social media & creative content
7M is our dedicated social media, video content and creative marketing unit. For projects requiring high content volume, video production or intensive social campaigns, the 7M team works alongside MSP WebApps for coherent execution — from strategy to publishing.
How we deliver digital marketing
- 01
Audit & goals
We review current presence, competition and realistic KPIs for your business.
- 02
Strategy & plan
We define channels, messaging, budgets and execution calendar.
- 03
Content production
We create graphics, video and copy tailored to each platform.
- 04
Campaign launch
We publish, promote and test variants for maximum performance.
- 05
Optimization & reporting
We adjust continuously based on data and report results clearly.
Campaigns & creative examples
Campaign examples, video materials and creative samples will be displayed here once approved for publication.
Frequently asked questions
Do you manage social media accounts?
Yes. We can manage accounts, publish content, handle messages and report performance depending on the agreed package.
Do you produce Reels and TikTok video?
Yes. Our team and the 7M unit produce short-form video adapted to the platforms relevant for your brand.
Do you run Google Ads?
Yes. We set up and optimize Google Ads campaigns aligned with your website and conversion goals.
Does digital marketing work without a good website?
Campaigns drive traffic, but conversion depends on clear and fast landing pages. That is why we combine marketing with well-built websites and applications.
How do you measure results?
We track metrics relevant to your goal: reach, engagement, clicks, leads, cost per conversion and trends over time.
Do you work only with companies in Romania?
Our primary market is Romania, but we also work with international clients in Romanian and English.
Related services
Digital marketing works best alongside a solid website or digital products that support conversion.
Website development
Fast, SEO-ready websites as the foundation for campaigns and content.
View website development →Discuss your digital marketing strategy
Tell us your goals, channels of interest and indicative budget — we will follow up with a clear proposal.