Social media & digital marketing
Social strategy, Meta Ads, video content and cross-channel promotion.
View digital marketing →Google Ads
Google Ads & paid search campaigns
We set up and optimize Google Ads campaigns — Search, Display and Performance Max — to capture buying intent where your customers actively search for your solutions.
What is Google Ads for business?
Google Ads is Google's paid advertising platform that displays your ads in search results, partner sites and YouTube. For business, Google Ads delivers immediate traffic from people actively searching for your products or services.
Google Ads campaign types
We choose the format suited to your goal — leads, sales, awareness or traffic.
- Google Search Ads — capturing search intent
- Performance Max — automated cross-channel coverage
- Display Ads — retargeting and visual awareness
- YouTube Ads — video ads for awareness and conversions
- Google Shopping — for online stores and products
- Local campaigns for businesses with geographic audiences
Campaign setup & structure
- Keyword research and commercial intent analysis
- Campaign structure, ad groups and negative keywords
- Conversion-oriented ad copy
- Landing pages aligned with ad messaging
- Conversion tracking: forms, calls, purchases
- Google Analytics and Tag Manager integration
Optimization & ongoing management
Google Ads campaigns require constant adjustment — we do not launch and forget.
- Daily performance and budget monitoring
- A/B testing on ads, audiences and landing pages
- Bid and bidding strategy adjustment
- Elimination of underperforming keywords
- Clear reporting: cost, clicks, conversions, CPA
Integration with SEO & digital marketing
- Google Ads + SEO combination for short- and long-term coverage
- Message alignment between ads, website and social media
- Website visitor retargeting via Display and Performance Max
- Coordination with the 7M team for creative and video ads
- Unified conversion strategy across all paid channels
Business outcomes
Successful campaigns are measured in qualified leads, not just clicks.
- Immediate traffic from people with buying intent
- Measurable leads and enquiries with clear cost per acquisition
- Rapid testing of commercial messages and offers
- Controlled scalability through budget adjustment
- Useful data for marketing and SEO decisions
Google Ads management process
- 01
Audit & strategy
We analyze goals, audience, competition and available budget.
- 02
Setup & launch
We configure the account, campaigns, tracking and landing pages.
- 03
Continuous optimization
We test, adjust bids, eliminate waste and scale what works.
- 04
Reporting & planning
We report results clearly and propose next steps for growth.
Frequently asked questions
What minimum budget do you recommend for Google Ads?
It depends on industry and goals. We discuss budget in the initial session and propose realistic allocation — we do not promise results with insufficient budgets.
Does Google Ads work without a good website?
Ads drive traffic, but conversion depends on clear and fast landing pages. That is why we combine ads with web development.
How long until first results appear?
Search campaigns can generate clicks and leads within days. Optimization for good CPA usually requires 2–4 weeks of data.
Do you manage the Google Ads account or just set it up?
Both. We can do full setup or ongoing management with optimization and monthly reporting.
Do you also run Meta Ads (Facebook/Instagram)?
Yes, through social media & digital marketing and the 7M team. Google Ads is the dedicated paid search specialization.
How do you measure campaign ROI?
Conversion tracking, cost per lead, cost per acquisition and comparison with average customer value — reported transparently.
Related services
Google Ads works best alongside SEO and integrated digital marketing.
SEO
Durable organic visibility that complements paid campaigns long term.
View SEO services →Discuss Google Ads campaigns
Tell us your goals, indicative budget and what you promote — we will follow up with a campaign structure proposal.